Kia BRAKES Program Improves Driving Skills
Kia is helping teens to improve their driving skills with the new BRAKES fleet. BRAKES stands for “Be Responsible and Keep Everyone Safe,” and it is a non-profit organization that provides free, hands-on training to teen drivers in order to keep them safer behind the wheel. This fleet recently partnered with Kia to extend itself to 44 Kia models.
According to Kia, motor vehicle crashes are the leading cause of death for teens 15 to 17, making it the most dangerous time to be on the road. During the upcoming months, the Kia BRAKES program works with students in cities nationwide, from San Francisco to the Pacific Northwest.
“Kia is committed to continuing to support B.R.A.K.E.S.’ efforts to reduce teen traffic fatalities through hands-on defensive driving instruction,” said Tim Chaney, vice president of marketing communications, KMA. “The B.R.A.K.E.S. program provides teens and their parents with high-quality individual training to help them make better decisions behind the wheel.”
Studies also show that parents are the major influences on their kids’ driving habits. That makes it especially important for parents to pay attention while they are on the road. While the BRAKES program can help teens improve their driving skills, nothing helps more than supportive parents that teach good habits.
If you are looking for a vehicle for your new-driving teen, check out our inventory of quality pre-owned vehicles!